New media narration When we think about museums, our first thought is always about a painting hanging on the wall or imposing sculptures in the middle of a room, but is it only that, or have museums started to change their focus and identity? Having already been at the UFO exhibition in the NXT museum, we can easily distinguish the differences from a "traditional" museum. The use of new media installations like videos, movies, and even video games creates a hypermediated space where the audience becomes a medium himself. The institution has found a new transmedial way to narrate its story. UFO exhibition in the NXT museum. Photo by Ioanna Paschali, 2023. In recent years more and more institutions have used transmedia storytelling techniques in order to engage more and more people and be more entertaining, one can say a big queue makes a successful museum. However, that does not really mean that succession is only about big queues but also about the message. While new m...